Yahoo Analytics: an alternative of Google Analytics

Posted on 15 August 2009

Many of you are not aware that Yahoo also provide a FREE web analytics service as Google do. Well, Yahoo Web Analytics is a highly customizable, enterprise-level website analytics system designed to help website businesses increase sales and visitor satisfaction, reduce marketing costs and gain new insight on online customers.

By storing data in raw, non-aggregated form, Yahoo! Web Analytics is more than simply a reporting tool. It is a powerful, and highly flexible, data analysis tool. Both near real-time Aand historical data can be segmented instantly and even visualized with advanced graphs to help marketers and site designers answer specific business questions and find new insights to improve their business.

Its Features:
1. Executive Analytic Dashboards
2. Raw and Real Time Data Collection
3. Visitor Demographics Reports
4. Visitor Behavioral Reports
5. Custom Reports and Custom Fields
6. Advanced Data Visualization with Notes
7. Advanced PPC Campaign Management
8. Merchandise Reporting
9. Visitor Click Path Analysis
10. Pre-Configured Conversion Funnels and Ad Hoc Scenarios

Yahoo Analytics Yahoo Analytics: an alternative of Google Analytics


Currently it’s open only to a few beta testers, advertisers and application developers. But if you wish to take a look at Yahoo Analytics then follow the below link:

Yahoo Analytics

Also take a look @ Webmaster Section for more useful articles


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